Rachel O'Sullivan - Partner

Grounded in neuroscience and driven by intellectual curiosity, Rachel excels at understanding what truly motivates consumer behaviour and translating these insights into commercial advantage.

 

Having developed intelligence strategies across health, travel and financial services, she consistently identifies the critical questions that unlock brand growth. 

 

Her unique perspective from both client-side and agency leadership positions enables her to bridge the gap between consumer understanding and actionable business strategy that resonates with C-suite priorities. 

 

 

Meg Butler  - Partner

Known for connecting disparate data points, Meg brings clarity to complex brand challenges through incisive strategic thinking. She has a particular talent for cutting through information overload to ask "so what?" and transforming insights into actionable strategies that drive results. 

 

Her pioneering work with AI and consumer behaviour methodologies has meaningfully changed how organisations like Visit Costa Rica, DESNZ and TSB approach decision-making.

 

With leadership experience across media, PR and brand strategy, her multidisciplinary perspective has earned industry recognition, including a Marketing Society award for her innovative approach.