Rachel O'Sullivan - Partner

Rachel has a reputation as a savvy, creative and tenacious leader with an entrepreneurial mindset fixed on delivering client value and growth.

 

Curious about human behaviour, passionate about brands, a builder of businesses to better serve client needs.

 

As a commercial marketer and instinctive problem solver, Rachel has spent much of her 30+ yr career both client-side and in-agency developing insight-led strategies to influence the digital interplay of consumers and brands across a broad spectrum of sectors.

 

 

 

 

Meg Butler  - Partner

Meg is known for her super smart and fresh thinking and her ability to connect disparate data points to solve challenges for brands.

 

A natural innovator, Meg has established AI practices, launched tech startups, and co-developed pioneering insights methodologies that transformed how brands and government departments understand human behaviour across multiple sectors.

 

With a muti-discipline background spanning media, PR, social, creative and brand strategy as well as integrated agency leadership as CSO of a 300+ company, Meg is adept at determining the ‘so what?’ and turning insights into actionable strategies.