What we do

 

 

 

 

 

Our strategic intelligence framework (Reason3) brings together AI-driven tools to access and analyse millions of data points including conversations, search interest and digital behaviours.

 

Our focus is on surfacing human stories that help brands connect better with what their customers need and want. 

 

Our projects centre on 3 key areas of expertise.

 

These are available separately, or together to give a holistic view.

 

 

 

AUDIENCE

INTELLIGENCE

 

In-depth psychographic profiling and listening to discover audience needs, behaviours, mindset and preferences

bRAND

INTELLIGENCE

 

Comprehensive category analysis and brand perception benchmarking, including competitor performance

cULTURAL

INTELLIGENCE

 

Beyond trends: forecasting based on trillions of datapoints to map and understand shifting cultural currents and consumer preferences

 

 

Our experience and our approach runs global to local - understanding cultural nuances within a category, across markets and in any language. 

 

We are sector agnostic but we have deep expertise in:

 

• Consumer healthcare, pharma and life sciences

• Government and behaviour change

• Financial services

• Beauty and retail