What we do

 

 

 

Our value lies in our ability to take that huge data deluge and turn it into meaningful, actionable insights that inform growth strategies, empower confident, data-driven decisions and strengthen your market position.

 

We've been using AI for decades to surface best-in-class insights and human truths, wants and needs – enabling brands and organisations to better meet their customers' needs.

 

Our method stitches together AI-driven tools to access and analyse millions of data points including conversations, search interest, digital behaviors, and first-party data in real-time and at pace.

 

 

Our projects centre on 3 key areas of expertise.

 

These are available separately, or together to give a holistic view.

 

 

 

AUDIENCE

INTELLIGENCE

 

In-depth psychographic profiling using quantitative data and qualitative depth to uncover audiences’ motivations, behaviours, mindset and preferences

bRAND

INTELLIGENCE

 

Comprehensive sector analysis and brand perception studies, revealing how brands resonate with customers across various touchpoints - and compared to competitors

cULTURAL

INTELLIGENCE

 

Beyond trends: forecasting based on trillions of datapoints around tastes and topics, to lend context and keep brands ahead of shifting cultural currents and consumer preferences

 

 

Our experience and our approach runs global to local - understanding cultural nuances within a category, across markets and in any language. 

 

We are sector agnostic, our focus is on audiences, brands and human behaviour.

 

We have deep expertise in:

 

• Consumer healthcare, pharma and life sciences

• Government and behaviour change

• Financial services

• Beauty and retail

 

 

 

Explore