AUDIENCE

INTELLIGENCE

 

We are working with a global CPG firm to deliver a bespoke ‘voice of customer’ report: A single view on what matters to their customers and target customers across search, social media and forums (including posts + psychographics), customer care channels and owned platforms.

 

 

 

 

 

                             

 

 

• Psychographic profiling based on 1st party data and/or social datasets

 

• Voice of customer listening, ethnography, journals, groups

 

• Segmented search, reviews, and forum data

bRAND

INTELLIGENCE

 

We are retained by a tech organisation to deliver consultancy on their product development, with user experience audit, competitor mapping, ongoing feedback on the iterative development process and developing a new brand value proposition that speaks directly to customer needs and wants.

 

 

 

 

                             

 

 

• Brand and reputation audit

 

• Brand mapping and visual presence audit

 

• Competitor landscape and brand SWOT; benchmarking

 

 

 

 

cULTURAL

INTELLIGENCE

 

We are working with a management consultancy to deliver trend scouting reports that help unlock future growth opportunities for their clients, understanding shifting moods, tastes and preferences based on sentiment, behavioural and transactional data points, and advising our Private Equity partner on how shifting preferences inform their due diligence approach.

 

                             

 

 

• Real-time multi-source analysis of transaction, location, and interaction datapoints

 

• Sentiment signals + taste preferences

 

• Trend forecasts and opportunities workshops