AUDIENCE

INTELLIGENCE

 

Voice of Customer:

What do our audiences need?

 

We helped a global CPG client shift from brand- to customer-centric data, expanding insights from under 100k brand mentions to over 5 million customer signals. Our multi-source report provided clear, actionable recommendations and improved visibility into customer decision making - enabling our client to redesign touchpoints based on real needs.

 

 

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bRAND

INTELLIGENCE

 

Brand health diagnostic

and growth strategy

 

For our private equity client, we performed a brand health diagnostic that analysed real consumer behaviour across digital channels. This uncovered hidden patterns, drivers of value, and gaps missed by traditional surveys. Our evidence-based insights enhanced their due dilligence with a multi-dimensional view of brand equity and provided clear paths to value creation.

 

 

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cULTURAL

INTELLIGENCE

 

Understand shifts in preferences

and behaviours

 

We helped a travel client move beyond superficial trend spotting with a cultural intelligence framework that revealed deep shifts in tastes and behaviours. Our analysis uncovered six new audience segments, four high-potential trends, and provided a strategic roadmap for sustainable growth - giving our client clarity and confidence to invest in emerging opportunities.

 

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strategic

partner

 

Brand and business growth strategy

 

For our tech platform client, we provided end-to-end strategic support, from user experience audit and audience research to stakeholder input and competitive analysis. This shaped a differentiated value proposition rooted in real market needs. We delivered a full strategic framework: brand positioning, messaging architecture, visual identity, leadership alignment, and an implementation roadmap to drive long-term business results. 

 

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